The Prams for Good campaign is aligned with UK charity partner, Goods for Good. The aim is to take back pushchairs that are in good condition from families, influencers, brands and celebrities, and re-distribute them via a network of independent retailers, logistics companies and local charities to families in need across the UK and overseas.
Prams for good
Get Involved with Prams for Good
Approximately 14 million people currently live in poverty in the UK, including 4.2 million children - that’s one in every four children who do not have the essentials available to them to live. Prams for Good brings together brands, nursery retailers, trade and consumer media, parents, celebrities and influencers to ‘each do their bit’ to help alleviate three main issues:
1. To help poverty-stricken families both in the UK and across the globe.
2. To improve physical, mental and emotional health and aid bonding with baby, by giving parents a pram they can use to get outdoors with their child every day.3. To work towards a greener planet- reduce landfill by recycling the prams that have life in them yet.
Thanks to our partners we can do more good for more families!
Though the UK is a wealthy nation, we have a high number of households living in poverty (around 14 million people are in poverty in the UK - that’s more than one in five of the population)...which is why we’re accelerating our activities to support weekly requests from UK charities to help vulnerable families in need.